Ebook :
Online Media and customization,
the winning combination
The press experienced a big upheaval in the 1990s with the arrival of the internet. The accessibility of the information coupled with its gratuitousness has profoundly modified the business model of the press groups which today still test new angles of attacks to finally leave the biggest crisis of the sector.
In this white paper, we will see how personalization highlights editorial content and supports the media in their monetization strategies.
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N'ayez crainte, vos données personnelles le resteront, c'est promis.
The points we will discuss
What is customization ?
- Press customization
- Differences between implicit and explicit
- Customization is everywhere
- The algorithmic possibilities
How does customization materialize ?
- Web customization formats
- Web pages to customize
- Customization emailings and newsletters
- Segmentation, the fruit of customization
Why is customization essential ?
The preservation of the editorial line
The importance of the protection of personal data
They trust us
