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Use Case Publihebdos :
The first regional French weekly newspaper group personalizes its newsletters


Publihebdos group is a nutschell:
- 77 newspapers over 21 geographical areas
- 895,364 copies for publication
- +3,000,000 readers

 

Context:

Following the recent redesign of the news site actu.fr which brings together the regional newspapers of the group, the group decided to improve their newsletters. They chose Mediego to help them to completely redesign their newsletters fully personalizing the content while preserving an editorial line.
 

Results:

The outcome of this new personalized newsletters service has been extremelly successful, the click rate has been multiplied by three, the Publihebdos teams saved a tremendous time in the process thanks to the complete automation of the service (design, content and sending).


Find out more about the results by downloading the Use Case Publihebdos.

Do not worry your data will remain private.

We will discuss the following:

  • Presentation of Publihebdos group
  • The group's marketing objectives
  • The main obstacles to achieve the objectives
  • The newsletter at the heart of the marketing strategy
  • Comparison of the newsletter statistics between March 2017 and March 2018 (with Mediego personalization)
  • The results obtained following the implementation of personalized newsletters
  • The next steps
use-case-publihebdos-resultat-newsletters-personnalisees

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