Publihebdos group is a nutschell:
- 77 newspapers over 21 geographical areas
- 895,364 copies for publication
- +3,000,000 readers
Following the recent redesign of the news site actu.fr which brings together the regional newspapers of the group, the group decided to improve their newsletters. They chose Mediego to help them to completely redesign their newsletters fully personalizing the content while preserving an editorial line.
The outcome of this new personalized newsletters service has been extremelly successful, the click rate has been multiplied by three, the Publihebdos teams saved a tremendous time in the process thanks to the complete automation of the service (design, content and sending).
Find out more about the results by downloading the Use Case Publihebdos.
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